Why is it so hard to get approved by Walmart Marketplace?
Walmart Marketplace is a marketplace for small businesses to sell their products. Walmart's process of approving new sellers can be hard and long, but the benefits are worth it in the end. In this blog post, we will go over some reasons why Walmart Marketplace might reject your application and how you can get approved!
What is Walmart?
Walmart is a company that operates retail stores worldwide. Walmart has its own store brands which they sell in their stores, including Great Value (their house brand), Sam's Club, and more. They also offer a marketplace for small businesses to sell on the site.
The benefits from being an authorized seller with Walmart Marketplace are worth it. The approval process can seem long at times but there are many upsides to becoming a registered seller on the site.
You have access to over 140 million customers who shop online and buy products from your storefront or website every month if you're accepted onto the Walmart Marketing Program; plus you'll receive promotional support like free advertising campaigns designed through the website. They have so many services including Walmart product listing services.
Walmart Marketplace Rejections
Sometimes rejection is due to the seller's website not being in English, not having an About Us or Privacy Policy page and a Terms of Sale page. Other possible rejections are for sellers who don't provide images of their products, have too few product reviews, no customer testimonials on social media sites like Facebook or Instagram, lack followers on these same social networks.
Do not offer shipping options other than USPS Standard Post (which includes delivery confirmation), only sell downloadable files such as eBooks rather than tangible items that can be shipped to buyers' homes (that qualify under the "Ships From" section) and more. Another reason why your application might get rejected is because you were previously a Walmart Marketplace seller and you did not provide a valid reason for leaving the site.
What is Amazon?
Amazon, on the other hand, has more lenient requirements to become an authorized reseller with them than they do with sellers from their own ecommerce website. You can still sell your products on both marketplaces but will need to have two listings: one for each marketplace.
Other reasons why sellers might be rejected by Walmart are if there are trademarks or copyright infringement issues associated with any of their product images (which could result in removal), if the business name does not match what's registered at Walmart or because it violates another user's intellectual property rights.
What is eBay?
eBay has also opened up their marketplace to small business owners as well and sellers can now apply for the "Premium Merchant Program". Some reasons why a seller might get rejected are: if they offer products that infringe on another company’s trademark, have had an account suspended by PayPal in the past or have been flagged as a high risk merchant.
How do you know if your application will be accepted into Walmart Marketplace? You won't find out until after your product listing goes live! In order to make sure it gets approved, take these precautions before submitting your application through Walmart Connector Amazon Seller Central: carefully read over all of Walmart requirements, provide all the necessary information, be up-to-date on their policies and terms of service.
The process can take a while so don't wait until you're ready to launch your product!
How to get approved by Walmart Marketplace?
Walmart is a company that operates retail stores worldwide. Walmart has its own store brands which they sell in their stores, including Great Value (their house brand), Sam's Club, and more. They also offer a marketplace for small businesses to sell on the site.
The benefits from being an authorized seller with Walmart Marketplace are worth it. The approval process can seem long at times but there are many upsides to becoming a registered seller on the site.
You have access to over 140 million customers who shop online and buy products from your storefront or website every month if you're accepted onto the Walmart Marketing Program; plus you'll receive promotional support like free advertising campaigns designed through the website. They have so many services including Walmart product listing services.
Walmart Marketplace Rejections
Sometimes rejection is due to the seller's website not being in English, not having an About Us or Privacy Policy page and a Terms of Sale page. Other possible rejections are for sellers who don't provide images of their products, have too few product reviews, no customer testimonials on social media sites like Facebook or Instagram, lack followers on these same social networks.
Do not offer shipping options other than USPS Standard Post (which includes delivery confirmation), only sell downloadable files such as eBooks rather than tangible items that can be shipped to buyers' homes (that qualify under the "Ships From" section) and more. Another reason why your application might get rejected is because you were previously a Walmart Marketplace seller and you did not provide a valid reason for leaving the site.
What is Amazon?
Amazon, on the other hand, has more lenient requirements to become an authorized reseller with them than they do with sellers from their own ecommerce website. You can still sell your products on both marketplaces but will need to have two listings: one for each marketplace.
Other reasons why sellers might be rejected by Walmart are if there are trademarks or copyright infringement issues associated with any of their product images (which could result in removal), if the business name does not match what's registered at Walmart or because it violates another user's intellectual property rights.
What is eBay?
eBay has also opened up their marketplace to small business owners as well and sellers can now apply for the "Premium Merchant Program". Some reasons why a seller might get rejected are: if they offer products that infringe on another company’s trademark, have had an account suspended by PayPal in the past or have been flagged as a high risk merchant.
How do you know if your application will be accepted into Walmart Marketplace? You won't find out until after your product listing goes live! In order to make sure it gets approved, take these precautions before submitting your application through Walmart Connector Amazon Seller Central: carefully read over all of Walmart requirements, provide all the necessary information, be up-to-date on their policies and terms of service.
The process can take a while so don't wait until you're ready to launch your product!
How to get approved by Walmart Marketplace?
- Keep your business information updated and accurate.
- Ensure you are following the Walmart Marketplace seller policies.
- Complete the application form in full, providing all of the requested company contact details.
- Be sure to include a detailed description about what you offer so shoppers can easily recognize you in search results (Seller Details). You also have access to other sellers' inventory if it's not available for sale on your site or Amazon is out of stock!
Conclusion
Walmart's Marketplace is a seller-friendly marketplace, but it does have its own set of rules and regulations. To be approved by the company, you will need to submit your application with all relevant information about your business and product offerings. The approval process can take up to 60 days so make sure that you are prepared for this length in advance!
Walmart's Marketplace is a seller-friendly marketplace, but it does have its own set of rules and regulations. To be approved by the company, you will need to submit your application with all relevant information about your business and product offerings. The approval process can take up to 60 days so make sure that you are prepared for this length in advance!